- Digital Advertising
Client
The Lawn Doctor
Category
Digital Lead Generation
Location
Westerville, Ohio
Lawn Doctor, a leader in lawn care solutions, approached us to boost qualified leads and raise awareness for its fertilizer program. Beyond lead generation, they needed a compelling commercial to showcase their service value and convert more prospects into loyal customers.
We built a high-converting WordPress landing page integrated with their CRM and ad platforms, paired with a professionally produced video campaign. The result? Increased lead volume, stronger engagement, and a scalable digital strategy that continues to deliver season after season.
Challenge
Lawn Doctor wanted to drive qualified leads and raise awareness for its fertilizer program. In addition to lead generation, they needed a new commercial to showcase the value of their services and help convert more prospects into customers.
Solution
Advantage Media & Digital developed a focused digital campaign, starting with a custom WordPress landing page built for lead capture. The page was fully integrated with Google Analytics, Google Ads, and Lawn Doctor’s CRM, ensuring full visibility into form submissions, phone calls, and campaign attribution.
We also produced a professional commercial video, designed to highlight the benefits of Lawn Doctor’s fertilizer service. The video was deployed across social media and YouTube, supporting a top-of-funnel strategy to drive interest and push traffic to the landing page.
Video Editing
Results
The campaign drove a strong uptick in lead activity and user engagement:
- ● Increased form submissions and inbound calls from targeted audiences
- ● Seamless integration across analytics and CRM systems for accurate tracking
- ● Strong video engagement and brand lift through YouTube and social channels
Lawn Doctor now has a scalable campaign structure that supports future growth and seasonal promotions with clarity and confidence.