- Traditional & Digital Advertising
Client
Ohio State Fair
Category
Integrated Performance Tracking
Location
Columbus, Ohio
The Ohio State Fair, one of the state’s most iconic annual events, partnered with us to boost attendance and broaden its reach through a unified media strategy. With a need to connect with both loyal visitors and new audiences, we launched a full-funnel campaign across digital and traditional channels — from YouTube and streaming audio to outdoor, TV, and print. The result: record-breaking attendance, verified increases in foot traffic, and a modern, scalable media plan that delivers year after year.
Challenge
The Ohio State Fair needed a partner to manage and optimize both its traditional and digital media buys in order to drive strong attendance and reach new audiences across the state. Their goal was to maximize exposure and foot traffic while maintaining cost-effective media execution across a wide variety of platforms.
Solution
We conducted in-depth brand and audience research, including customer journey mapping and visual identity audits. Our campaign emphasized Forno’s unique selling points—ambiance, mixology, and menu innovation—through curated reels, premium photography, and dynamic local targeting. Weekly performance reviews ensured rapid optimization and relevance.
- ● YouTube
- ● Display Advertising
- ● OTT & Pre-Roll Video
- ● Streaming Audio
- ● Traditional Media (Radio, TV, Print, Outdoor)
Results
The campaign drove overwhelming results and exceeded expectations:
- ● Verified increases in foot traffic directly tied to our media campaigns
- ● Broad reach across demographics through layered digital and traditional strategy
- ● Record-breaking attendance—so much so that the fair had to close its gates on the final day due to capacity limits
The Ohio State Fair now has a scalable media framework built on performance, precision, and reach — and continues to trust Advantage Media & Digital as its media partner.