- Traditional Media Buying
Client
Massey's Pizza
Category
Local Digital Advertising
Location
Reynoldsburg, Ohio
Massey’s Pizza, a beloved Ohio-based pizza chain with both corporate and franchise locations, came to us seeking clarity and performance in their advertising strategy. With media placements previously handled in-house and scattered across local digital packages, they needed a smarter, more structured approach.
We introduced a targeted media buying strategy, aligning ad schedules with peak ordering times — all without increasing the budget. The result: a 30% year-over-year sales lift, unified franchise satisfaction, and a media plan that finally delivered real results.
Challenge
Massey’s Pizza, a growing brand with both corporate and franchise-owned locations, came to Advantage Media & Digital in 2008. At the time, the owner was managing media placements himself—mostly through local newspaper digital packages with no consistent strategy. The result: wasted spend and underwhelming performance across locations.
Solution
We implemented a targeted, data-informed media buying strategy. Ads were scheduled to run during peak ordering windows—11am–1pm and 4pm–8pm, Monday through Wednesday and weekends—to align with customer behavior. This refined approach brought structure and performance to their media plan while keeping the budget flat.
Results
Massey’s saw a 30% increase in year-to-date sales—with the same budget. The results were immediate and noticeable across all locations. “We were using a local newspaper for our digital advertising, but we just did not see the results. We gave the same budget to Advantage Media & Digital and our YTD sales increased over 30%.
"We were using a local newspaper for our digital advertising, but we just did not see the results. We gave the same budget to Advantage Media & Digital and our YTD sales increased over 30%.”
- Franchise owners were finally aligned and pleased with the performance
“This was the first time all of the franchise owners are happy with the results.”