- Traditional Media Buying
Client
Franklin University
Category
Video Marketing
Location
Columbus, Ohio
Franklin University, a respected institution serving working adults, turned to us with bold enrollment goals across its undergraduate, graduate, and doctoral programs. With campaigns spanning key Ohio markets — including Columbus, Cincinnati, Dayton, and Cleveland — they needed a smarter, performance-driven media strategy to unify their traditional advertising efforts.
Our approach focused on maximizing impact through targeted placements, optimized messaging, and strategic media buys, helping Franklin not only meet but exceed enrollment goals year over year.
Challenge
Franklin University came to Advantage Media & Digital with aggressive enrollment goals across its undergraduate, graduate, and doctorate programs. Their campaigns spanned key Ohio markets, including Columbus, Cincinnati, Dayton, and Cleveland. At the time, their media mix included a broad range of traditional advertising — pre-roll video, TV, radio, print, billboards, and targeted direct outreach — but they needed a cohesive, performance-driven approach to maximize enrollment growth.
Solution
Since 2015, Advantage Media & Digital has partnered with Franklin University to lead and manage a comprehensive traditional media campaign with an annual budget exceeding $1 million. Our team worked directly with university leadership to structure strategic media buys, optimize placements, and improve messaging alignment across all markets. This hands-on approach ensured that every dollar was used efficiently to support enrollment objectives.
Results
Franklin University has consistently exceeded its enrollment targets and continues to expand its presence:
- ● Sustained growth in Columbus, Cincinnati, Dayton, and Cleveland
- ● Renewed partnership based on transparent collaboration and strong performance
- ● Actively expanding into new markets to drive continued enrollment success
Advantage Media & Digital remains a trusted partner in helping Franklin University reach and impact more students through strategic traditional media.