- Content Production & Social Media Management
Client
Cardinal Pizza
Category
Content Production (Photo & Video)
Location
Westerville, Ohio
Cardinal Pizza, known for its handcrafted pies and community vibe, needed a social presence that matched their authenticity. We delivered an on-site content strategy with high-quality photo and video paired with paid campaigns, driving major growth across Facebook and Instagram with triple-digit increases in reach, engagement, followers, and traffic to their “Order Now” page.
Challenge
Cardinal Pizza had partnered with another agency for their social media content, but the approach relied heavily on graphics and stock photos. While functional, it lacked the authenticity and personality of their brand. Their online presence wasn’t capturing the energy of their shop, their handcrafted pizzas, or the community vibe that makes them unique.
Solution
Advantage Media & Digital stepped in to elevate their social presence. We highlighted our production capabilities and introduced an on-site content strategy. Twice a month, our team visits Cardinal Pizza to capture high-quality photography and video—showcasing their food, staff, and customer experience. This authentic creative content is paired with paid social media marketing designed to drive traffic directly to their “Order Now” page.
Results
In just the first four months, Cardinal Pizza saw significant growth across both Facebook and Instagram.
- Facebook Performance
- ● Video Views: +182.1%
- ● Reach: +122.7%
- ● Content Interactions: +152.7%
- ● Link Clicks: +460%
- ● Page Visits: +22.3%
- ● Followers: +48.2%
- Instagram Performance
- ● Views: +385.4%
- ● Reach: +345.4%
- ● Content Interactions: +324%
- ● Link Clicks: +100%
- ● Profile Visits: +55.8%
- ● Followers: +57.7%