- Digital Advertising
Client
Calzuro
Category
Conversion Tracking & Analytics
Location
Plain City, Ohio
Calzuro, a trusted name in professional footwear, approached us to elevate their digital brand presence and drive more targeted traffic to their e-commerce platform. Known for their Italian-made clogs designed for healthcare and hospitality professionals, Calzuro needed a campaign that highlighted their blend of comfort, durability, and European craftsmanship — while also reinforcing their deep connection to the hardworking communities they serve.
Challenge
When Calzuro partnered with Advantage Media & Digital, their Google Ads account appeared to be thriving — high ROAS, low CPA, and strong conversion numbers. But a closer look revealed a critical issue: conversion tracking was duplicating purchases and add-to-cart events, significantly inflating performance metrics. This made it difficult for the Calzuro team to trust the data and optimize their marketing spend.
Solution
We conducted a full tracking audit and corrected the duplication issues by implementing clean, accurate conversion tracking through Google Tag Manager and GA4. From there, we rebuilt their Google Ads structure — breaking out branded, non-branded, and product-level campaigns to provide deeper insights.
In addition to campaign restructuring, we built separate audience marketing strategies, allowing us to target and optimize for new prospects, returning customers, and high-intent users individually. We expanded efforts across Meta Ads with creative and audience testing, and introduced YouTube campaigns to elevate top-of-funnel brand awareness.
Results
With clean data, improved segmentation, and tailored audience strategies, Calzuro achieved meaningful, measurable growth:
- ● Average ROAS: 8.76x (through the first 7 months)
- ● Greater insight into audience behavior and buying patterns
- ● Smarter, more efficient media spend based on reliable data
Calzuro now operates with full confidence in their marketing performance — and is set up for sustainable, scalable growth.