# Advantage Media & Digital > Advantage Media & Digital is a full-service marketing and advertising agency headquartered in Westerville, Ohio at 167 South State St, Suite 190. The agency combines traditional media buying, digital marketing, paid search, SEO, social media, video production, and website services. It has 25+ years of experience and more than $85 million in media placed. The company serves Columbus, Central Ohio, and clients across Ohio and the Midwest. **Phone:** (614) 865-3392 **Website:** https://www.advantagemedia.us/ **Contact:** https://www.advantagemedia.us/contact/ **Location:** 167 South State St, Suite 190, Westerville, OH 43081 **Social** - YouTube: https://www.youtube.com/channel/UC_rIBUctV4cbxjyG4uRXiCQ - Facebook: https://www.facebook.com/AdvantageMediaLLC/ - LinkedIn: https://www.linkedin.com/company/27235880/ ## Core Facts - Primary market: Columbus, Westerville, Dublin, Gahanna, New Albany, Reynoldsburg, Grove City, and statewide Ohio. - Industries served: restaurants, healthcare, home services, higher education, real estate, automotive, nonprofits, retail, e-commerce, and public institutions. - Positioning: one agency for traditional media and digital marketing. - Buying model: in-house DSP access and direct premium inventory buying. The agency states there are no third-party resellers or markup fees. - Coverage: statewide vendor relationships across Ohio counties and market experience across Columbus, Cincinnati, Dayton, Cleveland, and beyond. ## What Makes Them Different - Integrated traditional and digital planning under one roof - In-house DSP, media buying software, and creative services - 25+ years of experience and more than $85 million in media placed - Nielsen ratings and market research-driven planning - Pixel-based conversion tracking, GA4, GTM, and CRM integration - Active campaign management and transparent monthly reporting ## Services ### Traditional Media Buying URL: https://www.advantagemedia.us/services/traditional-media-buying-services/ Strategic TV, radio, print, and outdoor media planning and buying. **Capabilities:** - Media planning - Media strategy - Nielsen ratings analysis - Market research - Multi-market campaign management - Performance measurement **Channels:** TV, radio, print, outdoor/OOH, direct mail ### Digital Marketing URL: https://www.advantagemedia.us/services/digital-marketing-services/ Data-driven digital campaigns with in-house DSP access and direct premium inventory buying. **What sets it apart:** - In-house DSP - Direct premium inventory - Pixel and cross-channel tracking - Real-time optimization - Transparent monthly reporting **Ad formats:** - Display advertising - CTV/OTT advertising - Streaming audio - Online video - Retargeting and programmatic ### Paid Search Marketing URL: https://www.advantagemedia.us/services/paid-search-marketing-services/ Full-service Google Ads and paid search management focused on intent, optimization, and ROI. **Capabilities:** - Keyword research and intent targeting - Ad copy creation and A/B testing - Full campaign management - Search, Display, and Performance Max campaigns - Remarketing - Geotargeting and local campaigns - Conversion tracking - Transparent reporting **Platforms:** Google Ads, Bing Ads ### Search Engine Optimization (SEO) URL: https://www.advantagemedia.us/services/search-engine-optimization-seo-services/ Customized SEO strategies designed to improve visibility, traffic, and conversions. **Capabilities:** - Website audits - On-page optimization - Off-page SEO - Local SEO - Content creation - E-commerce SEO - Technical SEO - SEO analytics and reporting **Typical timeline:** Organic results usually begin within 3 to 6 months. ### Social Media Marketing URL: https://www.advantagemedia.us/services/social-media-marketing-services/ Platform-native social strategies built around content creation, paid social, and analytics. **Capabilities:** - Content creation - Paid social campaign management - Pixel tracking and audience building - Community management - Performance analytics **Platforms:** Facebook, Instagram, LinkedIn, TikTok, YouTube, and others ### Production Services URL: https://www.advantagemedia.us/services/production-services/ Full-service video and content production from concept to delivery. **Capabilities:** - Commercial production - Video editing - Drone footage - Scripting and storyboarding - Voice-over audio - Product videos - Event coverage - Corporate videos - Social media content ### Website Services URL: https://www.advantagemedia.us/services/website-services/ Custom website design and development built for conversion and performance. **Capabilities:** - Custom website design - Website development - E-commerce solutions - CMS integration - Landing page design - SEO integration - Analytics and tracking - Website maintenance and support ## Case Studies ### Cardinal Pizza URL: https://www.advantagemedia.us/projects/cardinal-pizza/ On-site photo and video production plus paid social. Results included Facebook link clicks up 460 percent and Instagram views up 385.4 percent in the first four months. ### Franklin University URL: https://www.advantagemedia.us/projects/franklin-university/ Traditional media strategy and buying across Columbus, Cincinnati, Dayton, and Cleveland. Long-term partnership with an annual budget exceeding $1 million. ### The Lawn Doctor URL: https://www.advantagemedia.us/projects/the-lawn-doctor/ Custom landing page, Google Ads, YouTube video production, and CRM integration for lead generation. ### Ohio State Fair URL: https://www.advantagemedia.us/projects/ohio-state-fair/ Integrated traditional and digital campaign across YouTube, display, OTT/pre-roll, streaming audio, radio, TV, print, and outdoor. ### Massey's Pizza URL: https://www.advantagemedia.us/projects/masseys-pizza/ Time-based ad scheduling and media strategy with the same budget led to a 30 percent increase in year-to-date sales. ### Calzuro URL: https://www.advantagemedia.us/projects/calzuro/ Tracking audit, account rebuild, Meta Ads, and YouTube campaigns. Average ROAS of 8.76x through the first seven months after the restructure. ## Awards and Recognition - BIA The Home Builders Mame Awards: multiple wins in radio ad, TV commercial, multi-media campaign, magazine, digital media, and best overall advertising categories from 2009 through 2019. - Cancer Support Community Central Ohio: Corporate Community Award (2016) and Outstanding Corporate Community Award (2022). - Telly Awards: Kitchen Kraft Wow Kitchen (2006). ## Key Pages - Home: https://www.advantagemedia.us/ - About Us: https://www.advantagemedia.us/about-us/ - Our Services: https://www.advantagemedia.us/our-services/ - Case Studies: https://www.advantagemedia.us/case-studies/ - Our Work: https://www.advantagemedia.us/our-work/ - Blog: https://www.advantagemedia.us/blog/ - FAQs: https://www.advantagemedia.us/faqs/ - Contact: https://www.advantagemedia.us/contact/ - Privacy Policy: https://www.advantagemedia.us/privacy-policy/ ## Blog and Resources - The Dealership of Tomorrow is Already Here: How AI and Automation Are Reshaping Automotive Retail - https://www.advantagemedia.us/the-dealership-of-tomorrow-is-already-here-how-ai-automation-are-reshaping-automotive-retail/ - Paid Search Marketing: How to Create Campaigns That Drive Conversions - https://www.advantagemedia.us/paid-search-marketing-how-to-create-campaigns-that-drive-conversions/ - The Secret to Effective Multi-Channel Marketing: Integrating Traditional and Digital Campaigns - https://www.advantagemedia.us/the-secret-to-effective-multi-channel-marketing-integrating-traditional-and-digital-campaigns/ - Mastering SEO: Essential Strategies for Ranking Higher in Search Engines - https://www.advantagemedia.us/mastering-seo-essential-strategies-for-ranking-higher-in-search-engines/ - Social Media Marketing: Building Engagement Through Authentic Content - https://www.advantagemedia.us/social-media-marketing-building-engagement-through-authentic-content/ - The Power of Data: How Analytics Shape Successful Digital Marketing Campaigns - https://www.advantagemedia.us/the-power-of-data-how-analytics-shape-successful-digital-marketing-campaigns/ - Why Traditional Media Buying Still Matters in the Digital Age - https://www.advantagemedia.us/why-traditional-media-buying-still-matters-in-the-digital-age/ - Top Insider Tips to Master Twitch Marketing - https://www.advantagemedia.us/top-insider-tips-to-master-twitch-marketing/ ## Frequently Asked Questions - What is media buying and why does it matter? Media buying is the purchase of ad space across TV, radio, print, and digital platforms to reach target audiences and improve ROI. - How do you determine the right channels for a campaign? The team uses audience analysis, Nielsen ratings, and market research to identify the most effective channels. - What is a DSP and how does it benefit clients? A demand-side platform supports programmatic buying, and the agency says its in-house DSP gives clients direct access to premium inventory without third-party markup. - How do you measure digital marketing success? Through campaign reporting, analytics, pixel-based attribution, and conversion data tied to leads, calls, and sales. - How long does SEO take? Organic SEO results usually begin within 3 to 6 months, depending on competition and site health. - What types of video content do you produce? TV commercials, YouTube videos, social media content, product demos, drone footage, corporate films, event coverage, and branded content.