Traditional Media Buying Franklin University Client Franklin University Category Video Marketing Location Columbus, Ohio Franklin University, a respected institution serving working adults, turned to us with bold enrollment goals across its undergraduate, graduate, and doctoral programs. With campaigns spanning key Ohio markets — including Columbus, Cincinnati, Dayton, and Cleveland — they needed a smarter, performance-driven media strategy to unify their traditional advertising efforts. Our approach focused on maximizing impact through targeted placements, optimized messaging, and strategic media buys, helping Franklin not only meet but exceed enrollment goals year over year. Challenge Franklin University came to Advantage Media & Digital with aggressive enrollment goals across its undergraduate, graduate, and doctorate programs. Their campaigns spanned key Ohio markets, including Columbus, Cincinnati, Dayton, and Cleveland. At the time, their media mix included a broad range of traditional advertising — pre-roll video, TV, radio, print, billboards, and targeted direct outreach — but they needed a cohesive, performance-driven approach to maximize enrollment growth. Solution Since 2015, Advantage Media & Digital has partnered with Franklin University to lead and manage a comprehensive traditional media campaign with an annual budget exceeding $1 million. Our team worked directly with university leadership to structure strategic media buys, optimize placements, and improve messaging alignment across all markets. This hands-on approach ensured that every dollar was used efficiently to support enrollment objectives. Results Franklin University has consistently exceeded its enrollment targets and continues to expand its presence: ● Sustained growth in Columbus, Cincinnati, Dayton, and Cleveland ● Renewed partnership based on transparent collaboration and strong performance ● Actively expanding into new markets to drive continued enrollment success Advantage Media & Digital remains a trusted partner in helping Franklin University reach and impact more students through strategic traditional media. Previous Case Study Next Case Study

Traditional Media Buying Masseys Pizza </h1 > Client Massey’s Pizza Category Local Digital Advertising Location Reynoldsburg, Ohio Massey’s Pizza, a beloved Ohio-based pizza chain with both corporate and franchise locations, came to us seeking clarity and performance in their advertising strategy. With media placements previously handled in-house and scattered across local digital packages, they needed a smarter, more structured approach. We introduced a targeted media buying strategy, aligning ad schedules with peak ordering times — all without increasing the budget. The result: a 30% year-over-year sales lift, unified franchise satisfaction, and a media plan that finally delivered real results. Challenge Massey’s Pizza, a growing brand with both corporate and franchise-owned locations, came to Advantage Media & Digital in 2008. At the time, the owner was managing media placements himself—mostly through local newspaper digital packages with no consistent strategy. The result: wasted spend and underwhelming performance across locations. Solution We implemented a targeted, data-informed media buying strategy. Ads were scheduled to run during peak ordering windows—11am–1pm and 4pm–8pm, Monday through Wednesday and weekends—to align with customer behavior. This refined approach brought structure and performance to their media plan while keeping the budget flat. Results Massey’s saw a 30% increase in year-to-date sales—with the same budget. The results were immediate and noticeable across all locations. “We were using a local newspaper for our digital advertising, but we just did not see the results. We gave the same budget to Advantage Media & Digital and our YTD sales increased over 30%. “We were using a local newspaper for our digital advertising, but we just did not see the results. We gave the same budget to Advantage Media & Digital and our YTD sales increased over 30%.” Owner – Massey’s Pizza Franchise owners were finally aligned and pleased with the performance “This was the first time all of the franchise owners are happy with the results.” Previous Case Study Next Case Study