Digital Advertising The Lawn Doctor Client The Lawn Doctor Category Digital Lead Generation Location Westerville, Ohio Lawn Doctor, a leader in lawn care solutions, approached us to boost qualified leads and raise awareness for its fertilizer program. Beyond lead generation, they needed a compelling commercial to showcase their service value and convert more prospects into loyal customers. We built a high-converting WordPress landing page integrated with their CRM and ad platforms, paired with a professionally produced video campaign. The result? Increased lead volume, stronger engagement, and a scalable digital strategy that continues to deliver season after season. Challenge Lawn Doctor wanted to drive qualified leads and raise awareness for its fertilizer program. In addition to lead generation, they needed a new commercial to showcase the value of their services and help convert more prospects into customers. Solution Advantage Media & Digital developed a focused digital campaign, starting with a custom WordPress landing page built for lead capture. The page was fully integrated with Google Analytics, Google Ads, and Lawn Doctor’s CRM, ensuring full visibility into form submissions, phone calls, and campaign attribution. We also produced a professional commercial video, designed to highlight the benefits of Lawn Doctor’s fertilizer service. The video was deployed across social media and YouTube, supporting a top-of-funnel strategy to drive interest and push traffic to the landing page. Video Editing Results The campaign drove a strong uptick in lead activity and user engagement: ● Increased form submissions and inbound calls from targeted audiences ● Seamless integration across analytics and CRM systems for accurate tracking ● Strong video engagement and brand lift through YouTube and social channels Lawn Doctor now has a scalable campaign structure that supports future growth and seasonal promotions with clarity and confidence. Previous Case Study Next Case Study

Digital Advertising Calzuro Client Calzuro Category Conversion Tracking & Analytics Location Plain City, Ohio Calzuro, a trusted name in professional footwear, approached us to elevate their digital brand presence and drive more targeted traffic to their e-commerce platform. Known for their Italian-made clogs designed for healthcare and hospitality professionals, Calzuro needed a campaign that highlighted their blend of comfort, durability, and European craftsmanship — while also reinforcing their deep connection to the hardworking communities they serve. Challenge When Calzuro partnered with Advantage Media & Digital, their Google Ads account appeared to be thriving — high ROAS, low CPA, and strong conversion numbers. But a closer look revealed a critical issue: conversion tracking was duplicating purchases and add-to-cart events, significantly inflating performance metrics. This made it difficult for the Calzuro team to trust the data and optimize their marketing spend. Solution We conducted a full tracking audit and corrected the duplication issues by implementing clean, accurate conversion tracking through Google Tag Manager and GA4. From there, we rebuilt their Google Ads structure — breaking out branded, non-branded, and product-level campaigns to provide deeper insights. In addition to campaign restructuring, we built separate audience marketing strategies, allowing us to target and optimize for new prospects, returning customers, and high-intent users individually. We expanded efforts across Meta Ads with creative and audience testing, and introduced YouTube campaigns to elevate top-of-funnel brand awareness. Results With clean data, improved segmentation, and tailored audience strategies, Calzuro achieved meaningful, measurable growth: ● Average ROAS: 8.76x (through the first 7 months) ● Greater insight into audience behavior and buying patterns ● Smarter, more efficient media spend based on reliable data Calzuro now operates with full confidence in their marketing performance — and is set up for sustainable, scalable growth. Previous Case Study Our Work