Magazine Advertising Advantages
Magazine advertising has many advantages over other types of print. Here are some of the top reasons to consider magazine advertising to reach potential customers. Magazine readers typically have a strong interest in the theme or topic of a given magazine.
Magazines can be make a huge impact and are very targetable. They can be niche, lifestyle and more. One can effectively reach their target with specific magazines. People are passionate about their hobbies and about where they live. Local magazines that are part of a community and featuring local topics, local fashion, dining, businesses and local events create enthusiasts and engaged readers. A local business can get their ad in front of a passionate audience that is interested in your offer.
Longer Shelf Life & Repeated Exposure
Other ads come and go, print ads have staying power. Both business and homeowners tend to keep magazines rack and reread publications. A magazine left in a doctor’s office will be read by countless patients for many months, and your ad can be seen by a majority of them. Plus, since magazines are a static medium, readers can analyze or look at your message indefinitely.
The Tactile Experience
People interact much differently with printed magazines. There’s just something about that tactile experience. Magazine readers really take their time and linger when reading print. They also tend to fully interact with the content, including the ads inside.
When you advertise in a reputable local magazine, people instantly become familiar with your company. This recognition is then reinforced when they meet you in person, either at your place of business or at a local trade show or charity event. This not only builds brand recognition but, in time, brand loyalty.
A limiting factor to all advertising is cost, however overall magazine advertising punches more bang for your buck than many other types of advertising. One critical factor for effectiveness is frequency. To really see an effective response a business should run their ads with consistency.