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baby chicks and egg from digital marketing media buying agency Advantage

Which came first - the SEO or the SEM?

Digital Marketing: the Difference between SEO and SEM. Your company is ready to leap into a digital marketing campaign, allocating dollars to supplement the TV, Radio and Print advertising you have been doing for years. The digital media buying agency is telling you to prepare for thousands of…

woman on couch watching digital marketing from media buying agency Advantage

How soon will my digital marketing start working?

Branding Doesn’t Grow on Trees. The year was 1973. I begged my parents for a pair of sneakers (yes, I grew up in Upstate NY where “tennis shoes” are called sneakers). They weren’t just any pair of sneakers - they were Converse high tops, and they were more expensive than any pair of shoes I had…