Mr Roof - Advantage Media has a long standing
relationship with the largest roofing company in the country. We
started out buying for this company when they were a local company
in Columbus, Ohio. As they grew, they acquired another company, and
involuntarily adopted their media buyer. It was clear after the
first campaign that the adopted National buyer was not doing the job
- paying too much for spots, not strategically placed media buying, and
really not aggressively negotiating to get the best rates. In
contrast, they knew that Advantage Media treats the money as their
own, are very strategic and pay attention to all the details.
Advantage Media was called back in to develop an aggressive
strategy that worked within their budget and meet their marketing
objectives - increased leads from qualified homeowners. Mr Roof also
likes how Advantage Media holds the stations accountable with
invoice reconciliation and posts. In the fall of 2008, Advantage
Media was able to provide Mr Roof thousands of dollars in “free”
advertising due the post buy analysis.
Mr Roof is now in 5 markets, and is adding 2 markets per year.
Advantage Media continues to grow along side another one of their