ADVERTISING CASE STUDIES

Columbus Suzuki

The first thing we did was come up with a marketing plan that fit within the monthly budget. We wrote and produced radio and TV ads to promote the two Columbus Suzuki dealerships. Another way we set Columbus Suzuki apart was by taking the national ads and editing them with Columbus Suzuki graphics including pricing and logos. We also had to make sure all the creative met the co-op criteria so they could get reimbursed for a percentage of the advertising.

Columbus Suzuki has seen an increase in sales and has been hitting their goals over the past 6 months. In fact, in one of the slowest months overall in Central Ohio auto sales, Columbus Suzuki sold more new cars than they ever had in the history of the dealership!

Kitchen Kraft

We had a fun time coming up with a jingle that would set them apart from other advertisers and the TV spot we produced won a Telly award in 2005! Kitchen Kraft's award winning designs are so visual we started off their first full fledged marketing campaign with TV. We always tell our clients that advertising takes time. “Branding doesn’t grow on trees”, is something we have to say over and over again.

Well, Kitchen Kraft was fortunate enough to start getting calls from qualified prospects the first week the ads hit the air. Even months after the first campaign was over, they had people coming up to them at home shows talking about the ads.

Mr Roof

Mr Roof - Advantage Media has a long standing relationship with the largest roofing company in the country. We started out buying for this company when they were a local company in Columbus, Ohio. As they grew, they acquired another company, and involuntarily adopted their media buyer. It was clear after the first campaign that the adopted National buyer was not doing the job - paying too much for spots, not strategically placed media buying, and really not aggressively negotiating to get the best rates. In contrast, they knew that Advantage Media treats the money as their own, are very strategic and pay attention to all the details.

Advantage Media was called back in to develop an aggressive strategy that worked within their budget and meet their marketing objectives - increased leads from qualified homeowners. Mr Roof also likes how Advantage Media holds the stations accountable with invoice reconciliation and posts. In the fall of 2008, Advantage Media was able to provide Mr Roof thousands of dollars in “free” advertising due the post buy analysis.

Mr Roof is now in 5 markets, and is adding 2 markets per year. Advantage Media continues to grow along side another one of their successful clients.

Massey’s Pizza

Massey’s Pizza - Advantage Media began working with Massey’s Pizza the summer of 2008. Massey’s Pizza has a combination of corporate owned and franchise owned locations. The owner of Massey’s Pizza had been placing his own media. He would typically buy packages the reps put together so there was no consistent strategy. Advantage Media developed a media buying strategy placing their commercials in a specific time periods; 11-1pm and 4-8pm Monday thru Wednesday and weekends. Massey’s Pizza noticed immediate results. They had tremendous increases over the previous year, using the same budget. The owner said “this is the first time all of the franchise owners are happy with the results.”